Posted by Matt Field
The wheel? Already been done. Sliced bread? Yeah, it’s great, but it’s bread. Sending man to the moon? Old news. Lingerie Football League? Hell yes! Now that is a great idea! Enter, Mitch Mortaza.
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I had a chance to chat with the man that set the whole thing in motion. I wanted to get to this interview much sooner, but as Mitch agreed, this league is about the players, coaches and the many people behind the scenes. Now that we have a handful of games under our belt, Mitch Mortaza has taken some time to share with LFLUnlaced.com. Enjoy the read boys and girls.
Matt Field- Mitch, thanks again for the time. Now I know that you have been asked this many times, but how did Lingerie Football come to be?
Mitch Mortaza- I was in San Diego many years ago when Qualcomm Stadium hosted the Bucs vs. Raiders Super Bowl with an incredible halftime lineup of Gwen Stefani and Sting. Even though there were great musical performances at halftime, there seemed to be a mass exodus of people at halftime leaving their very expensive seats within the stadium. On the drive back to Los Angeles, I thought that if that many people were visibly leaving their expensive seats at the stadium at halftime, what was happening all across the country at halftime? Obviously, those people were also leaving their TV sets. Now how can we capture this audience that is leaving their TV sets on television’s biggest viewing day? That is how the Lingerie Bowl was born.Because of the viewership and commercial success’ of the previous Lingerie Bowls, we thought we should consider launching more of a year-round model giving fans their own team in these passionate football markets. Imagine the NFL if it merely hosted the Super Bowl, it certainly would not be the NFL.
We have developed a league that fans can now follow from off-season Mini-Camps and Training Camps to a 20 week Regular Season to the Playoffs and through the annual Lingerie Bowl.
Did I mention an all-star game which is called the LFL All-Fantasy Game which will be held at an international destination.
Matt- How/when did things begin to fall into place?
Mitch- Honestly, it has been the overwhelming demand from fans all across the country and the desire of thousands of women that wanted the opportunity to play football.
Matt- For the fans that are not familiar with Mitchell Motaza, share a little about your background and experience.
Mitch- Personally, I have always been driven by sports and the business world. I thrive on challenges and what could be more challenging then launching a women’s tackle football league in the midst of the country’s worst recession since the Great Depression.
The LFL is truly a dream come true bringing an idea in my head many years ago to life at major arenas and stadiums and having the idea validated by thousands of fans weekly. One of the most special moments in my life was Opening Night of the LFL and making my way down from the executive suite to the field and seeing the thousands of fans wearing LFL gear and being vocal about their Chicago Bliss after their big win. The LFL went from a distant dream to an incredible reality, truly a special moment that made be feel very alive.
Matt- I have been asking many of the players this question. Why should fans embrace the Lingerie Football League?
Mitch- Fans love not only LFL football but the entire atmosphere of LFL, Friday Night Football. We have truly created an incredible atmosphere of football meets the Friday night culture of friends and good times. This league is about the fan and for the fan.
Matt- The fans have been great so far and expectations are certainly being met in all aspects of the game. What are your expectations of the players, coaches and league personnel?
Mitch- Our expectations of the league staff, players and coaches are consistent with each of their expectations of themselves, nothing but incredible effort and determination. This league is already under great scrutiny and we will only survive if we act as a family and continuously push ourselves to give our fans the ultimate product and experience.
I personally could not be more proud of the hundreds of people that work day in and day out in making this league a reality. Many of whom are completely unknown yet make the biggest impact on the league.
Matt- We are only five games into the first full season of Lingerie Football and it has been an amazing and alluring ride thus far. Where do you see the league in 5, 10, 20 years from today?
Mitch- Currently I am traveling to 3 expansion markets. Because of the immediate success of the LFL, we have already drawn interest from 6 potential expansion markets with great buildings and ownership groups. We are currently meeting with ownership groups in San Jose, Las Vegas, Houston, Nashville, Carolina and Buffalo. In 2012 we have licensed the league concept for a 5 team European league and in 2013 we will launch a 5 team Asian league.
By 2016, we expect to have a team in every NFL market, if your counting, that is 32 teams.
Matt- Looking forward to it all Mitch. Thanks again for the time and thank you for beautiful women playing some hard hitting football.
Mitch- My pleasure, Matt.



































Shades of the 2007 New England Patriots were eerily on display Super Bowl Sunday in South Florida as the Chicago Bliss were upset by Los Angeles following an undefeated season. The thousands in attendance and the millions that watched tonight were expecting the Bliss to continue their championship run behind their power run game and a solid 85 Bears-like defense.



